The age of digital media is upon us. But how do we use it? Join us as we look inside the creative thinking around emerging digital marketing strategies from a consumer electronics leader Best Buy Canada. The way we connect to our consumers is changing rapidly with the increased adoption of digital communication. Consumers are looking towards a “Connected Home” where their products digitally connect with each other. More than just a trend, it’s the new direction consumer electronics is heading and new marketers are developing creative campaigns to better capture this idea in exciting new ways.

Angela Scardillo, the new Vice President of Marketing at Best Buy Canada will offer her insights and ideas on marketing Best Buy Canada to tech-savvy consumers in the digital age. Angela will share the Company's social media success with the innovative new Twitter “Twelpforce” program and discuss what’s on the horizon of new consumer trends to watch. Attendees will enjoy a closer look at Best Buy Canada’s evolving strategy and will be able to connect with Angela directly through an engaging and interactive presentation.

About Angela Scardillo Vice President Marketing, Best Buy Canada Ltd. As the Vice President of Marketing for Best Buy Canada, Angela Scardillo brings more than 18 years of experience from a variety of facets in the marketing industry. Spending the first half of her career specializing in teen and family marketing, Angela has been the force behind the development of marketing, promotions and communications strategies for clients in the retail, food and beverage, energy conservation and youth marketing fields. To learn more, please connect with Angela Scardillo on LinkedIn