Rosa is a marketing professional with over ten years experience in marketing, sponsorships and communications.  Presently, she is the Marketing Manager for Panago Pizza delivering on numerous marketing initiatives including product and pricing development, local promotions and community involvement management, and national promotional campaign management.

Prior to Panago, Rosa was with Tourism Vancouver. In her Corporate Sponsorships role she ensured the successful delivery of long-term strategic alliances with corporate partners through development and implementation of activation programs and integration of sponsors into organizational sales and marketing activities both trade and consumer targeted.

Previously, she was the Marketing Manager of Kester Grant College, sister college of the British Columbia Institute of Technology. Rosa’s international marketing experience over the past nine years extends to Asia and Europe, and includes work with organizations such as Vancity, Sar Transit, Overwaitea Foods, Visa International and many others.

Lori is a communications and marketing professional with more than 20 years experience in marketing, public relations and corporate communications in both the private and government sectors. She is currently Manager, Community Relations at TSI Terminal Systems Inc. and is principle of Lori Janson & Associates, a marketing and communications consulting firm with clients such as Holland America Line. Lori holds a BA from the University of Western Ontario as well as an MBA from the Richard Ivey School of Business (University of Western Ontario).

Lori has just completed her term as President and has served on the BCAMA Board for the past four years.

Darrell formed Graphically Speaking 20 years ago. The company has evolved from the largest presentation graphics supplier in the Pacific Northwest to become the second largest, full service website development firm in Vancouver. Graphically Speaking employs a web development team of 36 specialists.

Darrell is a graduate of UBC’s Internet Marketing Program and is a Certified Internet Marketing Business Strategist.

Prior to Graphically Speaking, Darrell was a Product Manager for Cableshare, a Rogers Cable high technology division. At Cableshare, he helped develop the first North American home shopping trial with JC Penny and the first corporate intranet system with IBM. His division was also the first to integrate video, credit card readers, and touch screens with the microcomputer.

Earlier at Microtel and Microtel Pacific Research he was part of a team that created “Teleguide”, the first public access kiosk in North America, and developed computer graphics technology (NAPLPS) that industry experts believed would be the backbone of the Internet.

Stephanie has over ten years of marketing, public relations and business development experience working within the financial, commercial real estate, and Architect/Engineering/Construction industries in North America. She has recently returned back home to Vancouver after having lived in Florida for the past nine years and is currently the Marketing Manager for Galdos Systems Inc. (a global geospatial technology company), and is responsible for the annual GeoWeb conference in Vancouver.

While living in Florida, Stephanie was active and served on the board of directors for the Tampa Chapter of The Society for Marketing Professional Services (SMPS) and Leadership Hillsborough and was a member of the US Green Building Council and the American Marketing Association.

Stephanie has joined the BCAMA board as the Treasurer and has recently completed her MBA in Executive Management from Royal Roads University.

After serving in the past as a BCAMA committee volunteer, Patricia will be joining the BCAMA Board of Directors for her first year as Director of Speaker Series – Special Event Programming.

Patricia brings over nine years of expertise in marketing communications with experience in both business-to-consumer and business-to-business industries. Presently, she is the Marketing Manager at The Pacific Newspaper Group, publisher of both The Province and The Vancouver Sun newspapers, and plays a leading role in the planning and development of all the marketing activities related to consumer sales and editorial for both products. 

Prior to this, she has held positions as Marketing Manager for a HRA Investments, a vertically-integrated diamond manufacturer and Petcetera, Canada’s largest pet retailer. She holds a Marketing Communications Diploma from BCIT and a Bachelor of Arts in Psychology from U.B.C.

Peter is the Principal of Smart, Savvy and Associates, a specialized marketing and communications recruitment firm www.smartsavvy.ca.  Peter has been helping companies make smart decisions and build for success for over 20 years. Seasoned in market research, brand architecture, strategic planning and senior-level marketing, Peter knows what businesses need to meet their goals. He also knows who they need. A consultant for 8 years, Peter specialized in group moderating and team facilitation. Translation: he knows people. He can spot the star and sniff out the imposter. Peter has served clients in a variety of industries, lead sizable teams and launched divisions in Canada, US, Europe and Australia. Throughout his career Peter has worked with several key brands including Princess Cruises, Mercedes Canada, Earls Restaurants, Envision Financial, Mr. Lube, General Nutrition Centres (GNC), Loblaw Companies Ltd. and Rogers Broadcasting.

Tricia has been a Director with Leverage a sponsorship marketing company for three years and also consults her own clients on marketing communication, public relations and new business development.  Prior to joining Leverage, she was Vice President and Regional Manager, BC with Weber Shandwick Worldwide, a global public relations firm.  She has twelve years of international marketing experience in Asia, The UK and North America.  As the Marketing Director for an alternative energy developer based in London, she was responsible for global marketing and market entry strategies across EMEA, working closely with Fortune 100 co-brand partners and international distributors.  Tricia started her career in marketing research in Thailand and later in New York where she specialized in primary research for communications and public relations strategy. 

Tricia holds a BA in Economics and Public Policy from Dickinson College in Pennsylvania, and a Master of Arts in International Leadership from Simon Fraser University.    

Kerri Buschel is returning to the board as Director of Social Marketing and Brand for the 2008/09 season.  This is Kerri’s third year on the board, after having served two years as the Special Events Director with a portfolio that included bringing the Wine Marketing and Tasting event to the BCAMA calendar.  Kerri has also worked as the Director of Communications for VISION. 

Outside of the board, Kerri is the Manager of Community Outreach at BC Hydro - developing province wide community engagement strategies that allow BC Hydro’s outreach teams to educate the public about power, and the commitment to conserving energy.  Prior to working with BC Hydro, Kerri spent nine years with Port Metro Vancouver in Community Relations and Investment.  She also spear-heads a business in event and brand management working primarily with small and medium businesses on marketing initiatives and signature events.  In her spare time, Kerri is enjoys further studies in communication design, playing soccer and having a glass of wine.

Eric Buchegger
Director of Membership

Eric Buchegger brings over seven years of experience in marketing strategy development and brand management to the BCAMA Board. Eric was on the Membership Committee for the past two years, and he helped organize the 2006 and 2007 VISION Conferences.

His career started at Swiss Water Decaffeinated Coffee Company, which decaffeinates coffee using the SWISS WATER® Process for brands worldwide including Starbucks, Nabob and Tim Hortons. In his role, Eric led the development and execution of various projects, including the current Swiss Water website and a unique non-traditional program designed to generate word-of-mouth. Eric was also involved in annual brand planning and campaign execution, as well as research initiatives, reporting directly to the President and CEO. Following Swiss Water, Eric moved on to Ethical Funds, Canada's leading brand of sustainable funds, where he created and implemented programs to increase brand awareness and educate consumers and investment professionals about socially responsible investing.

Recently, Eric has become keen on social network marketing and Web 2.0, and he is now an active participant in that community. Eric graduated from SFU with a degree in Management and Systems Science, where he participated in the co-op education program, doing web development and design for BC Hydro and CIBC in Toronto. An avid traveller, Eric spent one year in Australia, highlighted by working for TSN at the Sydney Olympics. He currently runs a 500+ member dining out group called "Sip" as well as 150+ member ski and snowboard rideshare list.

LinkedIn, Google, Facebook:  "Eric Buchegger"

As President of Boilingpoint Communications, Steve brings over nine years of expertise in strategic marketing, communications and business development gained from his experience within the media, entertainment, and technology sectors. A strong proponent of rich media and interactive marketing, Steve thrives on helping organizations to integrate traditional and new media strategies that drive business results.

Prior to starting Boilingpoint, Steve was the Vice President IN CONTEXT Marketing and PR, where he was responsible for all aspects of the business operations.  Previously, Steve was the Director of Marketing and Business Development of Chalk Media, a leading North American mobile software and content solutions company, where he played a key role in successfully navigating the business past the dot com crash and getting it listed on the TSX Venture Exchange. During this time, Steve oversaw Chalk’s re-branding strategy, implemented a national public relations program, launched numerous content distribution partnerships with major airlines and publications, and helped set the foundation for the company’s strong market position in the new media industry.

An avid volunteer, Steve is also the co-founder and chair of the C3 Society, a Korean-Canadian non-profit organization.